Yesterday, Atlanta newscasters Mark Arum and Fred Blankenship took it upon themselves to pay their respects to the legendary Queensbridge rapper by referencing Mobb Deep lyrics into their live traffic report.
The news duo managed to get off at least 10 lyrics and the slick inserts go from subtle to outright hilariously.
Most of the references came from Biggie’s most popular song, “Juicy,” but “Hypnotize” got a nod from broadcasters, too (Ashley, Ashley, Ashley, can’t you see / these downtown delays keep hypnotizin’ me).
These two sound more like your dorky dad trying to make a joke rather than a hip-hop legend, but if they can crack jokes that early in the morning, more power to them.
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It’s completely different to look at it, ignore the fact that the route is just the beginning of a larger planned system, and then conclude that the entire concept is a failure because this particular route has low ridership numbers.
President Obama and Jimmy Fallon won our hearts when they slow-jammed the news, but this local Atlanta news team sneaking Biggie Smalls lyrics into the traffic report last week is giving the former commander-in-chief and late night host a run for their money.
Fred Blankenship and Mark Arum of WSB-TV decided to mark the 20th anniversary of the Notorious B. G.‘s murder on Thursday by slipping as many Biggie lyrics into the news as they could. Blankenship starts off by introducing himself and then tossing it over to Arum with, “and if you don’t know, know you know [about those traffic delays].” Arum, standing in front of a standard traffic map, doesn’t miss a beat and responds with, “I know you thought birthdays were the worst days / but Thursdays might be the days for Forsyth County” referencing all of the “B-I-G-G-I-E” delays on the morning commute.
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The AJC’s “Gridlock Guy” Mark Arum has weighed in on the streetcar situation again today. He’s also right to point out that after the $1 boarding fee went into place, the 90,000 riders for the first three months of this year are far too low for the streetcar route to be considered successful.