In October 2005, CBS Radio announced the selection of Rover's Morning Glory to fill several vacancies – mostly in Midwestern markets – soon to result from Howard Stern's move to Sirius Satellite Radio.
WXTM/Cleveland continued to carry the show as an affiliate, but also changed its callsign to WXRK and branding to K-Rock.
Last week, during an airing of “Rover’s Morning Glory,” a popular morning show that airs on Cleveland’s 100.7 FM radio, Dieter told a father who said he saw his daughter kissing another girl: “You should get one of your friends to screw your daughter straight.” The Gay and Lesbian Alliance Against Defamation (GLAAD) reached out to station management asking for Dieter to be suspended for his remarks.
Today the media advocacy organization received word that disciplinary action has been taken (though management could not be specific as to what) and that a pre-recorded apology aired from Dieter this morning.
In addition, WMMS has pledged to run public service announcements about the dangers of parental rejection, and the importance of giving LGBT young people a safe learning environment.According to a transcript sent by WMMS, Dieter told listeners: I just wanted to say that, I know on the show this past Friday I made some comments that people found…..considered to be offensive. And I want to make it clear; there was absolutely no intention to promote physical or sexual violence.And I just wanted to say, I understand why people are angry. And I’m truly; truly sorry by my poor choice of words that led people to believe otherwise. I just want to apologize for any pain I might have caused.It was here that Rover created Rover’s Morning Glory – the name itself was thought of just days before the show's premiere and is a double entendre for morning wood.In March 2005, the show began to syndicate with rock station WAZU/Columbus.
Widely regarded as one of the most influential rock stations in America throughout its history, Owned by i Heart Media, Inc., and broadcasting a mix of active rock and hot talk, WMMS serves as the flagship station for Rover's Morning Glory, the Cleveland affiliate for The House of Hair with Dee Snider, and the home of radio personality Alan Cox.