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But, I found that I am not the only victim, every one in my network is facing this problem. Also, saw that the DNS server configuration, it was set to take the details from ISP.
On Googling I only got suggestions that it is a doing of a virus or malware in my system. So, not sure how something got hold of my DNS translation.
So, I did a complete scan and Avast removed some viruses. The redirection doesn't happen all the time, it happens randomly.
Also it is not specific to some sites, it happens for any site.