Gather information about you then sell your email address, photo's, yes they sell your pics to all sorts of companies. As it happens my now wife is a VERY senior federal government employee.
I have the email and can prove that's what I was told.
Two days ago POF billed my Pay Pal account in violation of our contract.
This caused my debit card to be declined twice during my shopping that day.
Never physically laid eyes on them and they've asked me to send them (not a few dollars but thousands of dollars).
I've spoken to a Solicitor and POF are responsible for these types of occurrences. Think about how they can make a profit from a " free" service..