In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.
Some 22% of 25-34 year olds, and 17% of 35-44 year olds are online daters—that is roughly double the rate for those ages 18-24 or those ages 45-54.
But just 15% of the 35 million hacked records released in August belonged to women, and it was found that the adulterous dating website had created 70,000 bots to impersonate women and send messages to men on the site.
Meanwhile, a 2015 study of the 91 million people who use location-based digital matchmaking apps, such as Tinder and Hinge, found that 62% of users are men.
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Much empirical evidence shows that female and male partners look alike along a variety of attributes.
It is, however, unclear how this positive sorting comes about because marriage is an equilibrium outcome arising from a process that entails searching, meeting, and choosing one another.
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Urban and suburban residents are more likely than rural residents to use online dating, and those who have attended college are around twice as likely to do so as are those who have not attended college.