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The dating night was an exercise in hope rather than expectation for me, but I guess you have to put yourself out there and see what happens!
The app, described by a Bloomberg Business writer as a “pathologically addictive flirting-dating-hookup app” has revolutionised the online dating scene since its launch in the US market officially in 2012 after a less publicised initial release in 2007.
This graph by 7Park Data shows the percentage of online dating site sessions vs.
Nielsen data on the monthly audience numbers of New Zealand dating sites shows a similar trend, but over a longer period of time.
The app launched here in August 2013, and since its release the top three New Zealand dating sites: NZDating, Find Someone and Zoosk haven’t been doing so well.
Tinder’s mobile app sessions, and Tinder has taken over.