Marketing a dating site

Marketing a dating site

Taking a web marketing approach to online dating can increase your chances of falling in love online.It is first crucial to realize that you are a brand, and just as any brands must do, you should have a clear idea of who you are.You’ve always had a knack for matchmaking at dinner parties, so why not offer your talent to a wider market by launching an online dating site?When done right, these sites can be lucrative and require minimal effort to maintain.With Valentine’s Day around the corner, many are turning to less conventional dating methods like online dating.Everyone knows these services exist and I bet you can name at least one couple you know that met online.In the words of the great Beyoncé, “All the single marketers (All the single marketers). ” When I got out of my last relationship, my boss suggested that the best thing I could do was throw myself into my work. I don’t think a blog on what online dating has taught me about personalized marketing was what he had in mind, but here we are.

Yet even with these things in mind, online dating success isn’t a given.Markus Frind, founder and CEO of Plenty Of Fish, says he brings in more than million a year (at least half is pure profit) working for just an hour a day.If you want to start your own moneymaking site for love connections, try these five strategies.Note that the last two are currently only available to i OS users, which means that I’m restricted to my current three platforms (#Droid For Life).I’ll let you do your own research about other dating sites like JDate, Farmers Only.com, Cougar Life, and the list goes on.

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