Like Elliman, Zillow uses theirs to acknowledge your journey and highlight their main value-add for buyers, sellers, and agents.They help you finish that journey better than anyone else.In the same month, the company changed its signature tagline from "Life is Short.Have an Affair." to "Find your moment", and updated its brand imagery to replace the image of a woman wearing a wedding ring with a red gem-shaped symbol as its logo.In my opinion, Ask Elliman is the best slogan in the industry today. With two short words Douglas Elliman managed to distill what separates great brokerages from mediocre brokerages: Great brokerages focus on helping their clients, and mediocre brokerages focus on selling to them.In fact, I think it might be one of the best slogans in any industry. Communicating that distinction with just two words is quite an accomplishment.
The company, which launched in 1997 and has pretty successfully relied on word-of-mouth and mothers’ unsubtle hints until now, is going for a hipper, more of-the-moment approach.
The aspirational element here works amazingly well.
Everyone at every price point wants their home to reflect their lifestyle and personality.
Have an affair." The company received attention on July 15, 2015, after hackers stole all of its customer data—including emails, names, home addresses, sexual fantasies and credit card information—and threatened to post the data online if Ashley Madison and fellow Avid Life Media site Established were not permanently closed.
By July 22, the first set of customer names were released by hackers, with all of the user data released on August 18, 2015.
Here in the modern age, we’re definitely living in a world that’s permeated by advertising and its taglines. Advertising taglines are the modern company’s way of telling potential customers everything they want them to know about their products and services in a nutshell.