I have a blog and an ebook about the online dating business (see my profile).I get tons of emails and most of them are about how to get started and what do I need. Running your own URL shortener is fun, geeky and useful: you own your data and don't depend on third party services.It's also a great way to add branding to your short URLs, instead of using the same public URL shortener everyone uses.
Decide which revenue generation method you will use on your site. The Web host provides space on a server for your Web pages.
Free hosting is available, but paid hosting generally is better because you get more space, better monitoring and an overall more stable website.
Choose a host that can provide the amount of bandwidth you project will be necessary as the site grows.
Use the information you gather to identify what you could do differently to set yourself apart from other free dating sites.
Check the websites of companies that offer affiliate programs and ad networks.
This way, your changes won't be lost when you upgrade your YOURLS installation and you can easily activate and deactivate a plugin from the admin interface.