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They must also hire new kinds of talent, move away from outdated measures of success, and become adept at rapid test-and-learn methodologies.

A successful omnichannel strategy should not only guarantee a retailer’s survival—no small matter in today’s environment—but also deliver a revolution in customers’ expectations and experiences.

That means much less chance of conversation with the people who populate their real lives.

Last weekend I went back for a reunion of old friends at my alma mater, the University of Missouri-Columbia, located in the heartland of America.

CUPERTINO, California—May 28, 2014—Apple® today announced it has agreed to acquire the critically acclaimed subscription streaming music service Beats Music, and Beats Electronics, which makes the popular Beats headphones, speakers and audio software.

As part of the acquisition, Beats co-founders Jimmy Iovine and Dr. Apple is acquiring the two companies for a total of billion, consisting of a purchase price of approximately .6 billion and approximately 0 million that will vest over time.“Music is such an important part of all of our lives and holds a special place within our hearts at Apple,” said Tim Cook, Apple’s CEO.

You can catch the subtle tone in their voice, see their expression as it changes from sad to outraged, and you can look them in the eye to see if you trust them.We all need to find out what else is going on at other locations, to the detriment of the current situation happening right there in front of us.The unspoken subtext of checking text messages in front of friends is: “Somewhere else there is someone who I care about more than you.If traditional retailers hope to survive, they must embrace omnichannel retailing and also transform the one big feature internet retailers lack—stores—from a liability into an asset.They must turn shopping into an entertaining, exciting, and emotionally engaging experience by skillfully blending the physical with the digital.

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“The addition of Beats will make our music lineup even better, from free streaming with i Tunes Radio to a world-class subscription service in Beats, and of course buying music from the i Tunes Store as customers have loved to do for years.”In just five years since launch, the Beats “b” has become the brand of choice in the music and sports worlds, and is the market leader in the premium headphone market.

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