The cull was conducted by Beautiful of members whose looks they say no longer come up to the 'rigorous standards expected' of the 'exclusive community' and who now need to look for love elsewhere.'They are also offering free mentoring with one of the site's beauty mentors, who have volunteered to give their time to help improve the looks, style and confidence of anyone who wants join or rejoin the site.'Entry to Beautiful is only possible after passing a democratic rating process, where members of the opposite sex vote 'Yes definitely', 'Hmm yes, O.K', 'Hmm no, not really' and 'NO Definitely NOT' based on photographs and a brief profile submitted by new applicants.The website boasts more than 800,000 users from 190 countries and first launched in Denmark 2002, before spreading to the US and UK in 2005.A statement from Beautiful claims it does not attempt to define beauty but “simply gives an accurate representation of what society's ideal of beauty as decided by the members”.The images were displayed on billboards around the county however many were banned.Beautiful People then placed the banned billboards on the back of trucks which were driven around New York.Ok Cupid found that when some men think a woman is ugly, other men are more likely to message them.
Beautiful describes itself as the “largest internet dating community exclusively for the beautiful” and puts people’s photographs to a members’ vote to decide if they are allowed in.
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But administrators have now shown that the rigorous 48-hour selection period is not a permanent pass by taking thousands of profiles down, mainly because of weight gain and “graceless ageing”.
Genevieve Hodge, who founded the website with her husband Greg, said: “This may sound harsh, and it is the most difficult part of managing the business.“We take no pleasure in removing members, but it is a necessary evil in order to maintain the beautiful community and our prized business model.”Her husband claimed the website had been “kind” in breaking the news to ditched people with emails encouraging them to apply again when they are “back looking their best”.