The TV ad buying approach was based on reaching an audience, and the team began analyzing channels one by one.The smaller the volume of spots on a channel, the easier the process was to quickly identify under-performing spots and reallocate them to another channel.Cofounded in 2013 by tech-savvy brothers Brian, 28, and Justin Gerrard, 30 and friend Jordan Kunzika, 22, a first-generation, Angolan-American, Bae grew out of a conversation that came up over a dinner for young entrepreneurs in NYC.
"By combining the market leader in religious dating with Elite Singles' portfolio of strong brands, we will create a singular entity, well-positioned to benefit from increased scale and improved financial strength.
Danny Rosenthal, Spark's Chief Executive Officer, commented, "We are thrilled to be combining with such a natural partner.
The scale, data analytics, and significant operating expertise that Elite Singles brings will enhance our existing brand portfolio.
Since 2002, Afro Introductions has connected thousands of African singles around the world, making it the largest and most trusted African dating site.
With a remarkable member base of over 2.5 million (and growing), we connect thousands of single men and women internationally.
The combination will create a company with more than $115 million of pro forma combined revenue over the twelve months ended March 31, 2017 and nearly 500,000 period-ending global subscribers as of March 31, 2017.