In our increasingly digital world filled with constant connectivity and instant gratification, it’s no surprise that love is a big business and online dating entrepreneurs are reaping the benefits. The industry generates about billion in revenue each year and has steadily grown since its inception in 1995. At the time, online dating revolved mostly around the ability to search and filter through other singles online by their location, age, eye color, and much more. Instead of focusing on trial-and-error searches, they used a proprietary algorithm to find compatible matches for their users.The rapid growth of online dating is as much about money as it is about love. According to the device security firm, Iovation, 39% of online dating now happens through mobile apps and around half of all singles in the United States currently use or have used online dating sites or apps at least once.Brian, 32, had been dating Kayla for a couple of months. After a weekend getaway, they said goodbye to one another at the train station.They’d started off texting and emailing as they got to know one another. Although they didn't speak of being exclusive, it felt and seemed that way to Brian. They texted each other when they got home and talked about the next time they were to get together.He felt very strongly about Kayla and felt she had similar feelings.Date long enough, and you, too, may encounter a "ghoster" — someone you’ve bonded with who suddenly disappears in a phantom-like way.We use a growing array of digital lifestyle technologies at home, in the office, on the street, in cars, in trains, and in planes they have transformed every aspect of our daily lives.
Almost everyone wants it and many are willing to do almost anything to get it.For many users, these mobile apps have helped remove the stigma of online dating by pulling into the mainstream.The Pew Research Center conducted a study that found that 59% of respondents considered online dating a good way to meet people, while 21% said it was only for the desperate.Although it may sound all familiar, for many people the idea of Living the Digital World where digital technologies are set to play an increasingly important role in all our lives, remains a futuristic concept.Gone are the days when our everyday lives revolved simply around our home town or village, where friends lived down the road and the workplace was just around the corner.
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